Princess Cruises is planning a larger Singapore operation under a partnership with the Singapore Tourism Board announced on 28 May 2026. The programme covers 2027–2030 and targets more than 150,000 passengers.
Diamond Princess, Sapphire Princess and Grand Princess are named in the deployment plan, with sailings due to double by 2030. Backing comes from STB’s Cruise Development Fund.
The offer focuses on longer journeys: itineraries will last 10–28 days, combining Singapore round trips to Vietnam, Malaysia and Thailand with voyages linking Singapore and Japan.
For Singapore, the partnership is also a fly-cruise initiative. STB identifies Australia, the United Kingdom and the United States as important passenger markets and highlights opportunities for stays before or after a voyage.
The figures describe planned deployment and expected traffic, not completed sailings or passenger totals.
Sources: STB and Princess Cruises announcement, 28 May 2026; Travel Weekly reporting.
Featured image: Sapphire Princess off Koh Samui, Thailand, 5 February 2016 (archive photograph). Photo: bvi4092 / RMAG Pixs, via Wikimedia Commons, CC BY 2.0. Resized and minimally cropped to 1200 × 675.
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